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Position Title: AreaSalesExecutive-Institutional Location: Ahmedabad Grade: OL2
Department: Sales Reporting to: Regional Manager Reportees:
Age: 24 to 30 yrs Qualification: MBA with specialization in sales & marketing
Technical: 3-5 years experience in institutional sales in reputed organization. Specific experience and networking with segments of relevant target buyers will be an added advantage
Managerial: The incumbent should have held sales/ marketing responsibility for a category of products/ brands with a special emphasis on selling to corporate and institutional buyers in India. The incumbent should be from target companies in the consumer/ lifestyle industries. Should have handled brands and should have launched market savvy products and campaigns in the institutional channel
Role Description
  1. Sales target achievement on monthly basis.
  2. Ensuring maintenance of company’s collection norms and recommending corrections in the same.
  3. Handling day-to-day servicing issues of institutions.
  4. Identification of areas of network expansion / correction and recommendation of suitable parties within the territory. Introducing new products, implementing new marketing plans.
  5. Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices
  6. Identification of focus institutions within each sector and enhancement of focus product sales in these institutions.
  7. Regular and accurate measurement of territory market share and competitor’s activity on monthly basis.
  8. Regular and accurate maintenance of SO database and records related to sales
  9. Follow up and finalisation of institutional orders with guidance of regional manager.
  10. Supervise trade mechanics in his territory with regards to their dealer visits and giving feedback on their performance throughout the year.
  11. Selection, training and performance reviews of the Dealer Sales Executives
  12. The (Institutional Sales) position has overall responsibility for increasing sales, profitability and market share in the institutional selling business.
  13. The incumbent will lead the strategy in defining our growth path and building competency in the institutional business.
  14. The incumbent will work closely with the trade channel sales team, manufacturing, design and logistics.
  15. S/he will set up and manage the entire sales team to grow our business through this channel.