Atul has three decades of experience in Consumer Durable Goods, Electronics and Manufacturing industry. His experience spans across large global MNC’s including Samsung Electronics, Coca-Cola India as well as entrepreneurial Indian enterprises like Orient Electric Ltd.

At Samsung Electronics India, he was instrumental in digitally transforming the Durables division to high growth performance.  He also worked at Samsung Global HQ in South Korea as Senior Director in Home Appliances Division.

Atul has interests in sustainability and was the Chairman of CII IFMA (Indian Fan Manufacturers Association) for 2019-21, when energy efficiency norms were introduced in the Indian Fan industry. He has been Awarded 40-under-40 Leaders by Business magazine Retail Images.

He holds MBA from IIM-Calcutta and B. Tech from IIT-Delhi.